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I don’t know if other writers would agree but one of the things I find hardest about publishing a book is coming up with the blurb for the back cover. You would think it would be easy, especially since you wrote the book! But it’s really hard to compress your entire complex story into a paragraph or two.

In the publishing business the book description on the back cover is called Back Cover Copywriting, not to be confused with copywrite©. Copywriting is an art form in and of its own. You have to dig deep into your book’s message, capture the essence of your work, and find the most exciting part of your story to tell to make sure readers will be intrigued and inspired to purchase it. I find this very challenging to do. I mean, just when you thought it couldn’t get any harder…