Nicholas always has such informative posts.
Book marketing has come a long way since Medieval scribes advertised their services in the Middle Ages. For one thing, there is an entire branch of psychology that deals specifically with marketing. I recently came across a great post by a marketing student with 7 psychological tricks you can use in marketing. That post formed the basis of this one, only this one deals with book promotion in particular instead of marketing in general. I hope you find it useful!
1. Your Book Needs To Fit Your Genre
It’s important to understand your readers and what they expect from you. Every genre has some common traits. And you need to respect that.
Everything about your book, from your title to the book cover, needs to fit your genre.
Let’s take YA fiction, for example. Your readers will probably be 15-to-25-years-old. The most common trait in these age…
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