Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. Most people meet their significant others through their social circles or work/school functions. However, these pools can be relatively shallow. In the search for a potential date, more and more people are switching to less traditional methods.
Online dating is really popular. Using the internet is really popular. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them. If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.
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