Don’t Be Too Smart or Clever in Your Book Descriptions – by Jane Friedman…


Originally posted on Chris The Story Reading Ape's Blog:
One of the most compelling panels I attended at BookExpo 2018 was “Preorder Sales Secrets from the Publishing Pros.” It included book marketers from HarperCollins, Kensington, Macmillan, and Penguin Random House. An overarching point of the panel was that running preorder campaigns helps publishers gauge…